'Watch The Throne' Goes Platinum (BLOG)

Until today, the only “throne” JAY-Z and KANYE WEST were watching was the one LIL WAYNE was sitting one – but better late than never, right?

After a month of lagging behind LIL WAYNE whose ” The Carter IV” album went platinum in just one week flat, JAY-Z and KANYE WEST‘s album “Watch The Throne” is finally certified platinum. It’s not like HOV and YE’ really need the cash nor the validation that comes with going platinum, but it’s great that the two rap heavyweights can finally pop bottles and toast to the success of a highly respected collaboration album.

The fact that sales of “Watch The Throne” faltered behind ” The Carter IV” baffled fans, as WAYNE’s album was a lyrical flop and unanimously considered by critics as one of his worst projects. Conspiracy theorists even claim that Cash Money mogul and WEEZY’s mentor BIRDMAN single handedly threw down racks on racks and purchased a few thousand copies of ” The Carter IV” to boost sales. BIRDMAN adamently denies the rumor (but can we really trust the word of a rapper who’d cop an $8 million car? Probably not.)

Critics also came down on “Watch The Throne” for it’s unusal release strategy – releasing the album exclusively on iTunes first and then releasing the hard copy did more harm than good. That, coupled with the combined arrogance of the two hip-hop tastemakers one on album, turned a lot of folks off. Ultimately, we all know JIGGA MAN and YE’ have the rap game on lock and “Watch The Thone” was bound to receive a platinum plaque at some point or another. Congrats to JAY and KANYE both!



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